Video Strategies to Popularize Event Technology Mobile Apps

As it is known to all of us, pictures say a thousand words than a plain and simple content, and to the delight of all of us, a video can do the exact task with a greater impact. If you are planning to develop an event mobile app for the upcoming event of your organization, you must have also planned how to make it popular, especially amongst your target audiences. If you have already tried different effective tools like infographics and fresh and unique content, and now looking for something with more impact, you can try out the different types of videos. Event planners, no matter what type of industry they are catering to, consider videos to be one of the most effective strategical tools. Whether it is about creating pre-promotion strategy, to involve your attendees with the show, or to recap the exciting moments of the event, videos help you do all these with ease. There are a number of ways in which you can take advantage of videos, here are some of them –

Create a welcome video – An innovative way to connect with your attendees is with the help of a welcome video which gets played right after they open the application. Make sure your keynote speaker appears in this welcome video and tell the attendees about the great features of the event technology mobile apps. In fact, you can also use it to educate the attendees about the application.

Develop a teaser video – Although the event promotion videos are kept online usually, you can use them in the app itself. This is considered to be an effective strategy especially if you are releasing the application few months or at least a few weeks before the actual event. Consider releasing new videos at a regular interval and then upload those to your event management software apps. You can also send the attendees notifications about the same so that they are aware of the new videos that you are uploading. This is also a great way to generate excitement among your attendees about the event.

Create daily news digest videos – It is a practice with many event planners to create daily videos that recap the events of each of the days of the event. You can also upload these videos to the app so that the attendees remain updated about all the latest news.

Develop how-to guide videos – Even if you have incorporated some educational stuff in the welcome video, some of the attendees might need more than one video to learn about the app in detail. This is especially so if they are using this kind of technology for the first time. To help all your attendees, you can create a series of short videos that talk about how to download the app and use it. Consider playing it at the opening reception and make it available within the app so that the attendees can easily access it.